Whilst the design and performance play a big factor in the success of your website, one of the most useful aspects to consider in order to give you a professional look and a competitive advantage is your website’s domain name.
SO, WHAT’S A DOMAIN NAME? IT’S SOMETHING WE GET ASKED A LOT!
A domain name is the address that internet browsers use to access your website. It’s unique to your website and once you register that domain name its only yours to use which means no one else will be able to use your website name!
THE IMPORTANCE OF YOUR DOMAIN NAME
Your domain name is crucial in gaining exposure for your business. Not only does it help build a solid brand but it also boosts your google rankings when people search for specific keywords associated with your business.
Here are our top three benefits for registering a domain name:
1. Increase your SEO (Search Engine Optimisation) –
Although this is not a definitive way of boosting your search engine rankings, it certainly contributes towards SEO. For example, when an internet user searches for keywords or even your brand name, if these words are included in your domain name, then you’re going to appear higher on Google – leading to more site traffic and more exposure for your business!
2. Give your business a professional and solid brand –
First impressions count, and by having a relevant domain name for your business, you’re going to appear more professional and reliable to your potential customers. Everything from your logo design to your social media account contribute towards your brand. If your domain name is in theme with the rest of your brand, then it’s going to increase recognition to your customers.
3. Business email –
Once you have registered your domain name, this can be used to set up a business email address (for example ‘email@example.com’). This can then be used across all of your marketing materials and on your website- again appearing more professional and credible to your business, rather than using an @gmail, @hotmail address!
REGISTERING YOUR DOMAIN NAME
When choosing a domain name, it needs to be something fairly short, catchy and something that users will find easy to type directly into their web browser’s search bar.
Once you have decided on a domain name that reflects your businesses brand and potentially including some keywords to your products or services, you will need to follow the next few steps:
1. Decide on what extension you want –
If you’re a UK based business selling to customers in the UK, then .co.uk will make your site seem more relevant to your client base. If you are selling to or targeting a world-wide audience, then .com is the right option. There are many other extensions available, but these are the most commonly used for small to medium sized businesses in the UK.
2. Check that it’s available –
There are many domain name registrars that you can use to check whether your desired name is available. If it’s unavailable, they will usually give you a list of similar names for you to consider.
3. Pick which registrar you are going to purchase from –
Different registrars offer different prices for domain names so it’s important to shop around. We recommend using either GoDaddy or Hostinger to purchase your domain name but there are many other providers that you might wish to consider.
4. Decide on whether you would like to register for one, two or more years-
A longer registration period will usually be cheaper overtime, so you may want to look into this.
5. Purchase your domain name –
That’s it you’re all ready to use your domain name whether it’s for a website or business email – just provide all the information to your hosting provider and you’re ready to go.