In the digital world, emails are still one of the main staples of doing business on a day-to-day basis. It’s something that we are all so familiar with but still not using to its full potential. An email is not only a form of communication for us to make an impression with an initial email, staying in contact with existing business or leaving the right impression for the potential of returning custom – it’s essentially our digital business card.
SO, WHAT’S AN EMAIL SIGNATURE?
An email signature is a block of text and graphics at the bottom of your email that is used to end an email. The key components it typically contains are:
– Your Name
– Your Business Name
– Your Business Logo
– Contact Details (Email Address, Contact Numbers & Address – if applicable)
– Your Website Address
– Any Links to your Social Media
Using an email signature will enable your emails to appear professional and trustworthy but will also be a ‘Call To Action’ for the person you are emailing to either contact you on your details or take a look at your website and social media platforms.
5 SUGGESTIONS TO CREATE THE BEST EMAIL SIGNATURE
KEEP IT SHORT
It might be stating the obvious but its true. You don’t want to overwhelm your receiver with lots of information – perhaps simply direct them to your website for more information on services. You don’t want the receiver to overlook your contact info or website address.
USE THE SOCIAL MEDIA SYMBOLS
Rather than overcrowd your signature with multiple website links to all your social media platforms, simply use the social media symbols with individual links to each site attached. It will look great and more people will be likely to click on them.
Visual aids such as your business logo will help distinguish when you are signing off an email and will draw more attention to all your important information. Plus, adding your business logo will help them remember you more easily.
ARRANGE YOUR INFORMATION
Make it easy for the recipient. Prioritise what information is the most important and order it in this way – there is no set way to arrange the information, but a good rule of thumb is go for the information you want the reader to consider most.
Always consider that your email may be read on a mobile phone and not only be via. a computer. Keep your signature structure compact as mobile phones won’t be able to view your emails in the same width. Make it both computer and mobile-friendly.