Ever wondered why some URLs begin with https:// and others start with http:// ?
You may have noticed that the extra ‘s’ in the web browser will also come with a closed padlock in front of it.
These are all small indicators that the webpage has SSL and you are secure when inputting any data.
SO, WHAT IS SSL?
SSL (Secure Sockets Layer) is a system that helps to encrypt data and information sent between the user and the web server. It protects information your users give to your website, whether this is when they are making a purchase on your page or even simply filling in a contact form with an enquiry to you.
DO I REALLY NEED IT?
There are many reasons as to why SSL can benefit your website, some of the most simple and important ones are:
– It protects yours and your customers confidential data
The core function of an SSL certificate is to protect server-client communication. Basically, the data is locked and can only be unlocked by the intended recipient. While dealing with sensitive data such as names, addresses, phone numbers, usernames, passwords, credit card numbers, etc., SSL helps you protect against hackers and scammers.
– Your customers will trust you more
People are more likely to make a purchase or make an enquiry if they can see your website is reliable and secure. It makes you look professional and gives your potential customers trust. An SSL certificate provides authentication to a website and your business.
As time goes on, the internet is inevitably becoming increasingly deceptive. This is where SSL helps filter who we can and can’t trust.
When installing an SSL certificate, you must go through a validation process set by the registered provider. This verifies the identity of that specific organisation. SSL helps drive users to your website, saves users from frauds and enhances your reputation.
– It can help your SEO
Google are more likely to favour secure sites which will in effect help your search engine ranking. Who doesn’t want to be on Google’s first page?